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Tag: Kia Optima

Kia Tops J.D. Power Initial Quality Study

Kia Tops J.D. Power Initial Quality Study

For four years in a row now, Kia has topped the J.D. Power Initial Quality Study as the best non-premium brand in the auto industry. This streak was extended in the 2018 IQS, in which Kia scored an average 72 problems per 100 vehicles over the first 90 days of ownership, proving once again the brand’s reliability and commitment to quality. “Ranking No. 1 among all mass market brands for four consecutive years leaves no doubt as to the world-class…

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4 Reasons to Drive the Kia Optima

4 Reasons to Drive the Kia Optima

If you are in the market for a new sedan, Gossett Kia South has a compelling option: the all-new 2018 Kia Optima. Never considered an Optima before? Here are just a few reasons to drive one. Stunning design: Just one look at the face of the 2018 Optima and you’ll be won over. From the Optima’s signature tiger-nose grille to the available LED headlights and LED fog lights, the Optima has one fierce smile. A luxurious interior: The Optima treats…

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New Kia Ad with Christopher Walken Highlights Optima’s Pizzazz

New Kia Ad with Christopher Walken Highlights Optima’s Pizzazz

In a world full of homogenous mid-size sedans, a new Kia ad with Christopher Walken cleverly titled “Walken Closet” shows how the new 2016 Optima sets itself apart from the pack. Walken demonstrates the difference in “pizzazz” between the Optima and the rest of the crowded sedan segment using two different socks—one brightly colored and interesting, the other a drab tan. The ad is part of a social media campaign called #AddPizzazz, which is a collaboration between Influential, Niche, and…

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Yet Again Three Kia Models Earn 2015 Good Design Awards

Yet Again Three Kia Models Earn 2015 Good Design Awards

It seems as if Kia models are being praised more and more each year, with 2015 being no exception. Just recently, three Kia models earned 2015 GOOD DESIGN awards for–you guessed it–really good designs. The models honored were the 2016 Kia Sorento, 2016 Optima, and Soul-based Trail’ster concept car, thanks to a jury that included design professionals, industry specialists, and design media. Plus, this is the second year in a row in which three Kia models earned the GOOD DESIGN…

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