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Kia’s “A Good Vibe” Commercial Goes Viral

Kia’s “A Good Vibe” Commercial Goes Viral

When you turn on this spring’s two-and-a-half minute ad spot for the Kia brand, the first thing you’ll hear is “I don’t wanna go.” It’s the catchphrase and title of a catchy, charming song by artists Kate Kim and Lee Radde. You’re practically guaranteed to get the tune stuck in your head, but you’re liable to sound conflicted. You’re singing “I don’t want to go,” yet all you do want to do is go and drive one of the recently…

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New Kia Ad with Christopher Walken Highlights Optima’s Pizzazz

New Kia Ad with Christopher Walken Highlights Optima’s Pizzazz

In a world full of homogenous mid-size sedans, a new Kia ad with Christopher Walken cleverly titled “Walken Closet” shows how the new 2016 Optima sets itself apart from the pack. Walken demonstrates the difference in “pizzazz” between the Optima and the rest of the crowded sedan segment using two different socks—one brightly colored and interesting, the other a drab tan. The ad is part of a social media campaign called #AddPizzazz, which is a collaboration between Influential, Niche, and…

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