The new and improved 2020 Kia Soul is already a hit with drivers from all walks, and its latest accolade should only make it more appealing to folks who demand the utmost in protection and confidence. The 2020 Kia Soul earned the 2019 IIHS TOP SAFETY PICK+, the highest honor handed out by the Insurance Institute for Highway Safety. The new Kia Soul is the 11th Kia vehicle to earn the TOP SAFETY PICK or TOP SAFETY PICK+, giving the brand one of the safest overall lineups in the industry.
“Sales have shown that the newly designed Soul is hitting all the right marks with car shoppers,” said Michael Cole, chief operating officer and EVP, Kia Motors America. “The Soul’s unmatched style, driving refinement, and invigorating technology are key factors that have drawn consumers to Kia’s urban car, and this latest safety award is yet another reason the Soul should be considered a top contender in the compact car segment.”
The Soul earned scores of “Good” in the driver-side small overlap front, passenger-side small overlap front, moderate overlap front, side, roof strength, and head restraint crash tests as well as for its available LED projector headlamps. Sealing the deal for the TSP+ award was the optional Forward Collision-Avoidance Assist system, which earned a “Superior” rating by avoiding collisions at speeds of 12 mph and 25 mph.
Whether you’re looking for winning style, fun driving dynamics, or superior safety, look no further than the new 2020 Kia Soul — available now at Gossett Kia South.