Kia Embraces Its Spot at the Forefront of Automotive Innovation at CES 2019

Kia Embraces Its Spot at the Forefront of Automotive Innovation at CES 2019

CES 2019 - Gossett Kia South - Memphis, TN

While we’re all still talking about autonomous vehicles, Kia has taken the next step: At CES 2019, the automaker previewed an array of technologies intended for the post-autonomous driving era, building on Kia’s “Beyond Autonomous Driving” focus at CES 2018. This year, the brand’s interactive “Space of Emotive Driving” exhibit made quite the splash.

Recognizing that autonomous driving will become the norm in the future, Kia has begun developing technologies meant “to improve the human mobility experience.” One such technology is the brand’s Real-time Emotion Adaptive Driving (R.E.A.D.) System, which is a “world-first emotional AI-based optimized and interactive in-cabin space centered on human senses.” The system works by analyzing the driver’s emotional state (by monitoring their facial expressions, heart rate, and electrodermal activity) and subsequently creating an interior space that is more pleasant and suited to the driver’s tastes.

Alongside the R.E.A.D. system, Kia has unveiled V-Touch, a “world-first virtual touch-type gesture control technology.” Using a 3D camera, V-Touch monitors the passengers’ eyes and hands and allows them to control various in-car features like lights, temperature control, and entertainment.

Not to shy away from more macro-level technologies, Kia also previewed a smart-city mobility technology called the SEED Car. The SEED Car is a four-wheel cycle with a pedal-electric hybrid system designed to make traveling around the city fun and safe. With such technologies on the horizon, we couldn’t be more excited about Kia’s future.

For all the latest technologies on display in the Kia lineup, stop into Gossett Kia South and check out our selection.

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