Kia recently received an award from AutoPacific for unparalleled vehicle satisfaction. The 2016 AutoPacific Vehicle Satisfaction awards are given every year to the top automakers in the industry, a rating determined by a series of surveys to customers and vehicle owners. Ranking fifth overall and winning in three segments, Kia does all it can to make customers happy.
According to Kia, the brand received awards for the Soul, Optima, and Sedona. Customers who owned these three vehicles were the most satisfied overall, beating out every single competitor in these segments—including brands like Audi, BMW, Porsche, and Mercedes. AutoPacific determined that Kia customers had high levels of satisfaction for everything from overall purchases to interior styling and fuel economy.
“AutoPacific’s Vehicle Satisfaction Awards have become an industry benchmark for measuring how satisfied owners are with their new vehicle, and we are thrilled to see the incredibly high level of satisfaction our customers are experiencing with our vehicles,” said Orth Hedrick, vice president of product planning, Kia Motors America. “The Soul, Optima and Sedona are all expertly crafted vehicles and represent just how far the Kia brand has come.”
Kia vehicle satisfaction was measured by surveying over 65,000 individuals, measuring a range of segments and categories. The Soul took the urban passenger segment, while the Optima won the mid-size car category. The Sedona swept the minivan category as well. With unparalleled design, performance, and quality, it’s easy to see why so many are satisfied with their Kia models.