In a world full of homogenous mid-size sedans, a new Kia ad with Christopher Walken cleverly titled “Walken Closet” shows how the new 2016 Optima sets itself apart from the pack. Walken demonstrates the difference in “pizzazz” between the Optima and the rest of the crowded sedan segment using two different socks—one brightly colored and interesting, the other a drab tan.
The ad is part of a social media campaign called #AddPizzazz, which is a collaboration between Influential, Niche, and Stance, with the goal of encouraging online content creators to generate a variety of content types.
The ad and associated campaign are meant to highlight the style and technology that make the Optima one-of-a-kind, like its industry first use of Influential and IBM Watson technology to find active influencers on social media.
The 60-second version of the commercial aired during the Super Bowl game in early February, but the full-length version can be found on Kia’s YouTube.com account.