AutoPacific, an automotive marketing research company, is known for publishing a large variety of studies on a yearly basis focusing on the auto industry. One of the studies it conducts is a survey of over 66,000 new car owners to see which cars effectively met buyers’ needs and expectations. Using this data, the company awards certain cars with the AutoPacific Ideal Vehicle Award.
The winner this year in AutoPacific’s Large Car category was the 2015 Kia Cadenza. The Cadenza was initially introduced in order to fulfill customer demand for a larger vehicle in Kia’s lineup. Orth Hedrick, the Vice President in Product Planning for Kia Motor America, graciously responded to the presentation of the award: “AutoPacific’s Ideal Vehicle Award is important because it represents the voice of the customer and offers confirmation that the Cadenza’s blend of world-class design, quality and features is hitting the mark with Kia owners.”
The AutoPacific Ideal Vehicle Award is presented to the Cadenza in addition to the Vehicle Satisfaction Award which was also presented to the vehicle earlier this summer.